Summer Is a Time for Sustainability at Syniverse

Times are certainly changing. In just the last decade, the importance of sustainability has taken the business world by storm. Yet while more and more companies are jumping on the “sustainability bandwagon,” many are finding out that it’s not a wagon at all, but a necessary mindset for future business success. Designing and implementing a thorough sustainability strategy has become critical for businesses to be leaders and responsible corporate citizens in the 21st century.

Read more at Synergy, The Syniverse Blogazine

World’s first ‘smartphone’ celebrates 20 years

Never judge a phone by its cover. This chunky, black box was in fact the world’s first ‘smartphone’.

The IBM Simon went on sale to the public on 16 August 1994 and combined mobile phone technology with a wide range of computing features.

To mark the 20th anniversary, London’s Science Museum is putting it on display in its new Information Age gallery.

"The Simon wasn’t called a smartphone back then," said curator Charlotte Connelly.

"But it had a lot of the features we see today. It had a calendar, it could take notes and send emails and messages and combined all of this with a cell phone."

Weighing in at 500g (1.1lb), the Simon was not exactly pocket-sized. However, Ms Connelly insisted the design was ahead of its time.

"It looks like a grey block but it’s not as big as you’d imagine,” she said. “It had a stylus and a green LCD screen, which is similar in size to the iPhone 4. In fact, it’s not a bad looking thing.”

Price tag

IBM’s pioneering product was also the first mobile phone to feature software apps and could be linked up to a fax machine.

It was only available to customers in the United States, operating within a 15 state network and sold around 50,000 models.

The device was particularly popular with members of the business community, who craved a transportable phone that doubled up as a mini-computer.

However, a hefty price tag and limited battery life contributed to its eventual disappearance from the market around two years after its launch.

"It only had an hour’s battery, it was $899 and there was no mobile internet at the time. So it wasn’t very successful," said Ms Connelly.

via BBC

Defining the Mobile Engagement Opportunity

Mobile is fast becoming the primary channel for consumers at every point along the customer journey. It’s also the most personal channel out there – both for users, who at any given point are likely to have their mobile devices within three feet of them, and also for enterprises, which, unlike with any other channel, can get their brand message directly into the hands, pockets or even under the pillows of their target customers.

Read and listen to the post on Syniverse Synergy Blogazine